Tag Archives: event planning
Event Spotlight: School Readiness Consulting
Categories: Uncategorized
We are so proud that we’ve had such great opportunities to work with clients who are really interested in making the world a better place. With a background in early childhood education and raising young children ourselves it is absolutely wonderful to connect with clients like School Readiness Consulting (SRC) who are, by all standards, strategically facilitating the professional growth and development of those who are engaged in work related to the education, growth and development of young children.
Education professionals discuss the field and the important work they are engaged in.
This dynamic, woman-owned consulting firm re-launched its brand and celebrated its growing business with an affair that was held at their new Silver Spring, Maryland office. Our goal in producing this event with SRC was to effectively communicate how the firm was growing, how the exemplary work they do is positively contributing to the field of education and provide an guest experience that demonstrated the mission and goals of the SRC brand.
School Readiness Consulting guests engaged in conversation
Guests were welcomed into the space which was outfitted with visuals demonstrating the initiatives and philosophy of the firm while highlighting the brand and reinforcing the work. Guests were treated to delicious fare from Olazzo as they navigated the new space.
Principles of School Readiness Consulting
Branded Giveaways from School Readiness Consulting’s Open House included branded pens and branded moleskine notebooks
Branded Giveaways from School Readiness Consulting’s Open House
We worked with the firm for weeks to develop an experiential design and innovative way of demonstrating the important work the firm is doing on local, regional and national levels. After strategizing we brought on Joe Azar who treated guests to a live graphic illustration creating, before guest’s eyes, a visual of the depth and breadth of the firm’s work. Guests were captivated watching the School Readiness Consulting story being told through this visual event experience.
Graphic illustrator, Joe Azar, draws the visual story of School Readiness Consulting’s mission and work.
We were pleased to work with School Readiness Consulting to bring this event to remarkable success.
Event Branding: A Case Study with the Nonprofit Roundtable
Categories: branding, nonprofits
Nonprofit Roundtable Logo
We had the pleasure of working with the Nonprofit Roundtable just last month on a soft launch of their new brand and to produce their annual meeting, which featured compelling speaker, Dan Pallotta. Our suggested strategy for integrating the new organizational brand into a larger event branding strategy was two pronged, featuring, both, perceptible and subliminal branding approaches. The goal was to create an experience and environment that highlighted the brand prominently, but not overwhelmingly. One that was a short term action with long term value. What did that look like?
Perceptible Branding: Integrating graphic representations of the brand and the company/organization’s name in highly visible ways.
Branding in a compact design layout for event signage
Subliminal Branding: Bringing forth elements of the brand and weaving them throughout the event experience.
Branding Suite — signage, cake, macarons upon pedestal, vintage paper straws
Vintage paper straws and on-brand macarons
The central component of the suggested subliminal event branding design was the on-brand macaron display. Much like the membership of the Roundtable, the macarons, already elevated on a pedestal, are strategically positioned in a group to support one another. We also suggested featuring vintage paper straws carrying through the brand colors, along with a celebratory version of the macaron display with mini-sparklers.
On-brand macarons with mini-sparkler
You’ll see the new brand, developed in conjunction with the magnificent team at Neimand Collaborative, rolled out completely over the next few months. We congratulate the Nonprofit Roundtable on their tremendous accomplishments over the past year, an outstanding annual meeting and look forward to seeing more of the superb advocacy and leadership efforts the Roundtable provides to nonprofits throughout the region.
Huge thanks to Erika Layne Photography for capturing the branding details for our client, the Nonprofit Roundtable!