The best #conferences are layering #technology on top of the event with a #mobile site, with social #network #sharing and connecting, and with #games. When #brands encourage attendees to use their devices on-site, whether to take a #photo, launch an augmented-reality #experience, or download a mobile-based takeaway, they are one step closer to creating connections that last beyond the footprint of the #event.
As an event planner it’s important for me to keep a diverse set of clients and partners so I continue to learn, grow and hone my craft. Our current client list includes companies and organizations from the industries of education, composting, law and medicine. I always have a special place in my heart for the industry I started in, which is fashion.
Early on what sparked my interest in fashion was working with Phashion Phest Philadelphia under the tutelage of Sharon Phillips Waxman, one of the most innovative event producers I know. Phashion Phest remains a staple in the Delaware Valley and I was granted the opportunity to assist in two productions of this large-scale event in its very early years. From there I worked up and down the east coast on the production side of fashion-based events, though my experience and clientele became much broader in more recent years.
This fall we took on a new client, BE.Anthony, an online luxury handbag retailer who has an outstanding penchant for featuring some of the most gorgeous, unique designer pieces we’ve seen. The handbags are truly works of art. We worked with BE.Anthony to create a visual marketing campaign that featured a selection of handbags from their product line.
The exemplary creative team we assembled — which included stylist Pascale Lemaire via T.H.E. Artist Agency, makeup artist Dawn Newsome and hairstylist, Jeremiah of Alchemy and photographer Aycee Brown — executed a campaign that highlights this distinctive product line. Check out some featured photos from the shoot, below.
We had the pleasure of working with the Nonprofit Roundtable just last month on a soft launch of their new brand and to produce their annual meeting, which featured compelling speaker, Dan Pallotta. Our suggested strategy for integrating the new organizational brand into a larger event branding strategy was two pronged, featuring, both, perceptible and subliminal branding approaches. The goal was to create an experience and environment that highlighted the brand prominently, but not overwhelmingly. One that was a short term action with long term value. What did that look like?
Perceptible Branding: Integrating graphic representations of the brand and the company/organization’s name in highly visible ways.
Subliminal Branding: Bringing forth elements of the brand and weaving them throughout the event experience.
The central component of the suggested subliminal event branding design was the on-brand macaron display. Much like the membership of the Roundtable, the macarons, already elevated on a pedestal, are strategically positioned in a group to support one another. We also suggested featuring vintage paper straws carrying through the brand colors, along with a celebratory version of the macaron display with mini-sparklers.
You’ll see the new brand, developed in conjunction with the magnificent team at Neimand Collaborative, rolled out completely over the next few months. We congratulate the Nonprofit Roundtable on their tremendous accomplishments over the past year, an outstanding annual meeting and look forward to seeing more of the superb advocacy and leadership efforts the Roundtable provides to nonprofits throughout the region.
Huge thanks to Erika Layne Photography for capturing the branding details for our client, the Nonprofit Roundtable!