The best #conferences are layering #technology on top of the event with a #mobile site, with social #network #sharing and connecting, and with #games. When #brands encourage attendees to use their devices on-site, whether to take a #photo, launch an augmented-reality #experience, or download a mobile-based takeaway, they are one step closer to creating connections that last beyond the footprint of the #event.
As an event planner it’s important for me to keep a diverse set of clients and partners so I continue to learn, grow and hone my craft. Our current client list includes companies and organizations from the industries of education, composting, law and medicine. I always have a special place in my heart for the industry I started in, which is fashion.
Early on what sparked my interest in fashion was working with Phashion Phest Philadelphia under the tutelage of Sharon Phillips Waxman, one of the most innovative event producers I know. Phashion Phest remains a staple in the Delaware Valley and I was granted the opportunity to assist in two productions of this large-scale event in its very early years. From there I worked up and down the east coast on the production side of fashion-based events, though my experience and clientele became much broader in more recent years.
This fall we took on a new client, BE.Anthony, an online luxury handbag retailer who has an outstanding penchant for featuring some of the most gorgeous, unique designer pieces we’ve seen. The handbags are truly works of art. We worked with BE.Anthony to create a visual marketing campaign that featured a selection of handbags from their product line.
The exemplary creative team we assembled — which included stylist Pascale Lemaire via T.H.E. Artist Agency, makeup artist Dawn Newsome and hairstylist, Jeremiah of Alchemy and photographer Aycee Brown — executed a campaign that highlights this distinctive product line. Check out some featured photos from the shoot, below.
We are so proud that we’ve had such great opportunities to work with clients who are really interested in making the world a better place. With a background in early childhood education and raising young children ourselves it is absolutely wonderful to connect with clients like School Readiness Consulting (SRC) who are, by all standards, strategically facilitating the professional growth and development of those who are engaged in work related to the education, growth and development of young children.
This dynamic, woman-owned consulting firm re-launched its brand and celebrated its growing business with an affair that was held at their new Silver Spring, Maryland office. Our goal in producing this event with SRC was to effectively communicate how the firm was growing, how the exemplary work they do is positively contributing to the field of education and provide an guest experience that demonstrated the mission and goals of the SRC brand.
Guests were welcomed into the space which was outfitted with visuals demonstrating the initiatives and philosophy of the firm while highlighting the brand and reinforcing the work. Guests were treated to delicious fare from Olazzo as they navigated the new space.
We worked with the firm for weeks to develop an experiential design and innovative way of demonstrating the important work the firm is doing on local, regional and national levels. After strategizing we brought on Joe Azar who treated guests to a live graphic illustration creating, before guest’s eyes, a visual of the depth and breadth of the firm’s work. Guests were captivated watching the School Readiness Consulting story being told through this visual event experience.
We were pleased to work with School Readiness Consulting to bring this event to remarkable success.
We had the pleasure of working with the Nonprofit Roundtable just last month on a soft launch of their new brand and to produce their annual meeting, which featured compelling speaker, Dan Pallotta. Our suggested strategy for integrating the new organizational brand into a larger event branding strategy was two pronged, featuring, both, perceptible and subliminal branding approaches. The goal was to create an experience and environment that highlighted the brand prominently, but not overwhelmingly. One that was a short term action with long term value. What did that look like?
Perceptible Branding: Integrating graphic representations of the brand and the company/organization’s name in highly visible ways.
Subliminal Branding: Bringing forth elements of the brand and weaving them throughout the event experience.
The central component of the suggested subliminal event branding design was the on-brand macaron display. Much like the membership of the Roundtable, the macarons, already elevated on a pedestal, are strategically positioned in a group to support one another. We also suggested featuring vintage paper straws carrying through the brand colors, along with a celebratory version of the macaron display with mini-sparklers.
You’ll see the new brand, developed in conjunction with the magnificent team at Neimand Collaborative, rolled out completely over the next few months. We congratulate the Nonprofit Roundtable on their tremendous accomplishments over the past year, an outstanding annual meeting and look forward to seeing more of the superb advocacy and leadership efforts the Roundtable provides to nonprofits throughout the region.
Huge thanks to Erika Layne Photography for capturing the branding details for our client, the Nonprofit Roundtable!
Do you ever wonder what an event will “look” like before engaging a firm to produce yours? Of course you do. As you visit us here are you wondering what a Klover Event looks like? Certainly you are. Static images are wonderful. You’ll find a few in our portfolio.We’ve produced a short film that helps to better capture the experience while working with one of our lovely clients, Child Care Aware of America, on their April Public Policy Symposium in Washington, D.C.
After many months of planning for a given event, as a company we work hard to execute a program for our clients that serves them well with their specific audience. What does that look like? Check it out below!
Are you looking for planners who work hard to produce events that exemplify your vision and engage your audience, clients and/or guests? Contact us today to chat about how we can collaborate to plan your conference, fundraiser, wedding, gala and more!
This is a fantastic infographic that captures all social media touchpoints you need to address in planning your trade show, conference or event.
Just over a month ago we had the pleasure of working with Chicago Metro Association for the Education of Young People (CMAEYC). The organization produces Opening Minds — a professional development conference that welcomes professionals from all walks of life who are working with young children in some capacity. The event welcomes some 5,000 attendees who attend 300 workshops covering 15 content areas during the 4 day conference. We loved working with this group. Here are three standout qualities CMAEYC possesses that you should to!
Opening Minds welcomes a diverse group of professionals from multiple sectors, nationally and globally – libraries, early childhood education, social work, mental health and more. Recognizing this fact the organization does an exemplary job of providing content that engages all attendees. The organization works hard to provide content that provides true professional growth opportunities for all. They also do a tremendous amount of data mining to deliver content that is also industry specific, but that is presented in a way that cross-pollinates over multiple sectors. This has resulted in the conference becoming a gathering place for professionals from all walks of life who are simply seeking exemplary professional development content.
Choosing the Right Partners
Often, as event professionals, we work with many who are focused on the bottom line to a fault. Don’t get me wrong the bottom line counts in a big way. It can make or break you and is essential in guiding your future planning. What many fail to recognize is when you choose partners who are not genuinely interested in your attendees it shows up in a big (and often catastrophic) way. CMAEYC respects it’s attendees at a level I rarely see. If you can’t present the case for how you benefit their attendees, you won’t have visibility there. The attendee is the priority with this organization.
Ongoing Outreach & Reflection
The organization takes the time to reach out before, during and after the events they produce. They’ve honed the skill of consistently maintaining a dialogue with attendees, vendors and presenters involved with the annual Opening Minds conference. Their high-touch way of gleaning information, reflecting on all feedback they receive and the flexible way they are committed to presenting their conference allows them to shift aspects of the experience to ensure the needs of their massive audience are being met. If there is a notion that something isn’t working as well as anticipated, they work in tandem with presenters to shift gears to address it immediately. Few have this level of commitment to ensure the satisfaction of all attendees.
What qualities do you find most important to making meetings & conferences successful?
Our favorite political party is an Inauguration Party! Here are a few tips for hosting a grand old party of your own (coupled with some fashionable patriotic looks)!
Let your affair be a space for celebrating democracy and the opportunities to successfully move the country forward in the coming years. Be mindful that not every guest may agree with the choice the majority made. Keep the partisan rhetoric to a minimum and allow for a celebration for all.
A two party system
Allowing two parties – you and them — to plan your inauguration affair engages your guests well in advance of the event. Invite your guests to cast their ballots for appetizers, desserts and signature sips! To keep controversy at bay, last make sure there are – read my lips — No Hanging Chads!
The key to a successful memorable affair are the customized aspects. Sure, you can go to the local party store and get your standard red, white and blue hats and napkins, but what makes the event something to talk about is being thoughtful about representing the overarching theme. Maybe feature gourmet fondue to represent the melting pot we’ve truly become. Cap the night off with “purple mountain majesty’s” in dessert form like the featured macaron tower or the patriotic pie.
Encourage your guests to wear attire that’s patriotic, but not cliché. Have a ballot box for voting. Best look gets the “award”! People love a good contest. We love the looks in the posted photographs.
A few weeks ago we had the wonderful opportunity to work with Johns Hopkins Medicine. Their Journey to Hope Conference provides a wealth of content in the area of Alzheimer’s and Memory Care. It is a wonderful resource as it provides practical approaches and information for these challenging illnesses that affect entire families. The conference featured presentations on caregiving, how communities can be of assistance to Dementia patients and their families, how to effectively communicate with your doctor, research in the field and a number of wonderful exhibitors.
As someone who is a part of a family who has seen the results of Vascular Dementia and Alzheimer’s, it was our pleasure to support other families in this information gathering conference.